What is digital luxury?

“How do we express the Bentley brand within the digital HMI?”
That was the question asked by Bentley.

Beginning with exhaustive research, including user testing at their dealerships, behavioural studies provided deep understanding of how people chose to interact with interfaces across a multitude of contexts.

Tailoring the Audi HMI system to behave and look more premium for the flagship Mulsanne luxury saloon. Our full end to end design process delivered digital luxury to enhance the Bentley experience. As a result, our work on the Mulsanne has proven to be so versatile that it remains in production since its launch.

“The finest interpretation of the Bentley brand within a graphic user interface I have ever seen” CEO, VW Group

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